PMY created and delivered the strategy to deploy more than $10 million of fan-facing technology into Etihad Stadium ready for the 2015 AFL season.

PMY designed and executed a program of works across the following project streams: technical implementation; commercial and stakeholder engagement; digital platform development; business intelligence; event day readiness

PMY supported Etihad Stadium in delivering a financially sustainable business model and considered the existing complex rights regime and adhered to all venue hirer and partnership agreements.