PMY worked with the Star Entertainment Group to develop a technology enhancement strategy for the group’s flagship asset, The Star Casino in Sydney.

The technology enhancement strategy, complementing the group’s rebranding and the casino’s redevelopment, provided a commercially sustainable solution whilst also improving patron experience and utility; and driving its loyalty systems through the capture of rich patron data and insights. PMY recommended a scalable solution across the casino and the wider Darling Harbour precinct that incorporated a number of elements including high impact activation zone, immersive digital displays and the opportunity to expand the groups reach throughout the precinct through connected technologies.